It looks like Quicken has also changed packaging, probably to avoid potential lawsuits. My Starter Edition box does not include the line you picture above ("Imports your existing Quicken data") at all. Further, in the tiny mouse print on the side of the box it says "Quicken Starter Editoin 2009 imports data from Quicken 2008 only." Since I currently use Quicken 2008 -- albeit the Deluxe version -- I thought this would import my data. I wish I could figure out a way to make them do what the box says without having to pay them more.