Don't forget the magnifying glass. You'll probably need that also. I think previous posters are absolutely correct in saying that we can read labels and find out many of the things reported on this site. I believe the point is more so that manufacturers know that people do not thoroughly read labels for various reasons. These same manufacturers prey on consumers by fully disclosing in a manner that is specifically designed to take advantage of the average consumer. Can we protect ourselves by reading every word on every label? Most times. Is it a shady business practice to purposely try to obscure product information? Absolutely.