I have not much to add to the thread, except another voice to join the army of angry villagers with pitchfork (or ice cream scoop) held high. I also wrote Breyer's about a year ago to complain about (1) the radical downsizing, and (2) the addition of various gums to the product. They told me the gum was added to help stabilize the product during shipping and temperature variations. Well, like others here have written, I told them I no longer willing to pay a premium price for something that is no longer a premium brand. am I just really old, or does anyone else remember those TV commercials with the cute little kids trying to read the ingredients on competitors' cartons, then one little kid read the Breyer's label: "Cream, Sugar, Eggs, Vanilla." Period. Those adds are what turned me on to the awesome flavor of Breyers, and opened my eyes to the fact that all ice creams are NOT created equal. Aside from the rip-off of downsizing, what's really sad is that I don't know of a "pure" ice cream brand any more. Also as mentioned above, the "whipping" in of air is a further insult. Breyer's used to be rock-hard out of the freezer. Now it's got so much air and "Tara Gum" in it that it's barely frozen. It is NOT the creamy, delicous product it used to be. They have also skimped dramatically on the Vanilla bean specks, once featured prominently on the front of the carton, now not even mentioned in the ingredients, except as "Other natural flavors." I will reiterate what others here have said. This IS insulting to my intelligence. Boycott Breyer's. It is no better than other generic low-cost "Ice Creams."