When buying paper products like paper towels and toilet paper, I watch for the total sq. footage of paper, not the count of sheets etc. I mean, a simple cut in the size of sheet will yield more sheets with no real change in the product. I compare whether they are 1 ply or 2 ply and the total paper area. In fact I like some of the newer paper towel rolls we get that have half-sheets. Sometimes you don't need an entire sheet from a standard roll for the purpose you need it for. Why waste the extra half sheet? If you need a full sheet, then take two, need 1 and 1/2, then you can.