Years ago, Andy Rooney mentioned the BEST way to check value for money spent on paper goods (apples to apples, though 2-ply vs 2 ply, etc) is to look at the SQUARE FOOTAGE you get, not the number of sheets. Take a look at this with toilet paper, for example.... WOW. I'm in the wrong business!!!!!!!!!! These paper towels, who knows how many square feet? The sheet count is irrelevant. Just came across this site, it's great! I'm not the only one who's annoyed!