Here's a thought... do what a sensible shopper would do... compare the price of the item with amount in the package. The cost divided by the total number of servings indicated on the box is called a unit price. This tells you how much each individual serving costs. It shouldn't take a genius to figure out the generic cereals in plastic bags contain more product for a smaller price than those over-designed cardboard boxes which also contain (a much smaller) plastic bag of cereal. Pay attention! Eat cereal that tastes just as good, costs less, and uses less packaging. This is not rocket science people!