Another drawback to the super concentrated detergents is the lid in which you are to measure the correct amount of detergent. The directions on the back (and this seems to apply to every brand I've purchased) state that for a small to regular load, fill to first line, and for large loads fill to second line in cap. When trying to locate the lines inside the cap, you need a magnifying glass, because they are very difficult to see. The measuring lines are indented into the plastic lid making them the same color as the lid. (The Tide lid measurements are extremely difficult to see because the lid is such a dark color.) On further examination, you will find that for a regular load, according to the lines in the cap, you only need 1/2 of a cap, and just a little more for large loads. There is even a third line in the cap (what's that for???). In order to get the amount of loads stated on the detergent label, you have to fill only to the first line for each load. It is my opinion that this difficult-to-read lid measurement is a way for the manufacturers to sell more detergent just by incorrect measuring by consumers.