They're not actually a company that's supposed to be watching and reporting consumer credit. They're just a bunch of opportunists who saw a chance to make a quick buck by pretending to be something they're not.

Your actual free credit report comes from annualcreditreport.com, not from the scammers at "free" credit report. (Though note that even the ostensibly legitimate agencies behind annualcreditreport.com would love to con you into paying for something they're legally obligated to give you for free.)