Talk about "misusing" words! There is no "fine print" about their offer - try reading the very first line of the coupon YOU have posted above - it says it all. In normal print, it says "Select the NEW Advanced 28-day Auto Delivery Program and you get ..." Sounds like YOU are trying to make a story where there is none just so you can "expose" it. There is only one way to determine if "free" is actually "free". If someone is offering "buy one get one free", what does it cost for just one? If the item is normally $1, and during the "free offer" you can buy just one for 50 cents, then it is NOT "free" it is 1/2 off. If the price is $1 whether you take one or two, then the second is really free. For the NutriSystem offer, according to their website current on 06/29/2009, their basic program is $333.28 plus $18.95 shipping if you go month to month. If you sign up for auto delivery, you get a 10% discount and free shipping, which makes your 28 day cost $299.95. Under the normal promo, to encourage you to sign up for autoship, they offer one free week of food with your first autoship order, and you pay the same $299.95 whether you accept the "free" bonus week or not. You cannot negotiate and say "I only want 28 days, so discount me 20% instead". With their normal promo, they only offer one free week with that 1st order, then your following orders are for the standard 28 day package. Under the new promo, they extend the "free" week so that you get a second "free" week with your 2nd order, and a third "free" week with your 3rd order. I don't care how you try to spin it, that is a total of 15 weeks of meals, with 3 weeks of FREE meals you will NOT be receiving with your 4th, 5th, and 6th orders, for the SAME amount of money you would normally have spent on just 12 weeks of meals . . . and you can NOT get the 12 weeks of meals at a reduced price by refusing the additional 3 weeks. That makes it FREE. They don't say "free" with no requirements. It's kind of like a Senior Citizens discount - yes, you HAVE to be a Senior Citizen to get it. Here, you have to be an autoship customer to get it. It is still free.