“We apologize for, but will not be bound by, any errors in our advertisements.â€ If Wal-mart is not responsible for their errors, who is? The customer? IN RESPONSE - THE FACT REMAINS THAT A HUMAN SOMEWHERE GENERATED THE AD OR COMMUNICATION & THAT PERSON CANNOT BE HELD RESPONSIBLE FOR A MINUTE ERROR THAT MAY RESULT IN LOSS OF THOUSANDS IF NOT MILLIONS OF DOLLARS. A PERSON WOULDN'T BE ABLE TO WORK UNDER SUCH PRESSURE, THEN IMAGINE THE ERRORS! EVERY EFFORT IS MADE TO PROOFREAD VERY CAREFULLY BUT ERRORS WILL HAPPEN AND GIVEN THE TIME CONSTRAINTS OF THE PRINTING BUSINESS IT'S JUST A FACT OF LIFE. IF WALMART ABSORBED SUCH ERRORS I WOULD THINK THEIR PRICES WOULD BE GOING UP SOON. EVERY GROCERY AD I EVER DESIGNED ALWAYS HAD A DISCLAIMER ON IT - "NOT RESPONSIBLE FOR PRINTING ERRORS." FOOD FOR THOUGHT.