All I can say that has been said, is they could have lowered their price rather than reduce the size of the rolls width rather than shrink the width so that now it is very obvious that they are down sizing and making rolls that do not match the millions of toilet paper rollers already installed in our homes. Very poor marking choice. I THINK ALL THE MANUFACTURES SHOULD GET TOGETHER AND AGREE TO BRING BACK THE OLD WIDTH AND RAISE THERE PRICE TO MAKE UP THE DIFFERENCE. WHAT WOULD THAT BE THREE MORE CENTS A ROLL???? Let the marketing people get their head out of where there toilet paper goes and do the right thing.