I wrote this to Purina:

I am very displeased as to what your company has done with the ProPlan Sensitive Skin Product pricing and sizing issues for the kibble dog food. I have been using this product for many years, and have watched it go from 40lbs, down to 37.5, and now to my surprise down to 33 lbs at an even higher price. I just purchased a bag on 8/16/2009 assuming it was still at 37.5 lbs. and it rang up at $49.99, which is an extremely high price.

It is beyond my comprehension as to why your company has done this to its customers. Sadly, it is very poor for business, especially for loyal customers. The company should be ashamed for what it has done to the consumer. Did Purina think nobody would notice? Perhaps some would not notice because the bag is still the same size as the 37.7, but instead with only 33 lbs inside. In today’s economy, Purina is actually forcing people to select another brand. Perhaps years ago companies had consumer loyalty, but not today given the economy. I know you will probably write back to me apologizing, or you may send me a coupon for a $1.00 off of the next purchase, but that doesn’t help with the continued purchases. What would help is going back to the 37.5 lb bag, and lowering your price to be fair to your customers. Without customers, your business would not exist.