Most processed foods have very minimal nutritional value if any. Some of these manufacturers are removing the actual "bran" or coat, which is sifted and seperated out during processing the flour used in the cereal. The bran is the ingredient that can reduce LDL cholesterol. After reading your blog, I read the ingredients on the box, and they claim "(includes the oat bran)" after the lead ingredient, "Whole Grain Oats". At least it's better than some of the alternatives available. I often wonder if these claims on packaging are really true and is anyone checking them? I enjoy your blogs!