mouseprint: fine print of advertising
Go to Homepage


Subscribe to free weekly newsletter

Mouse Print*
is a service of
Consumer World
Follow us both on Twitter:
@consumerworld



Updated every Monday!   Subscribe to free weekly newsletter.

July 6, 2009

Some Tuna Cans Just Got Upsized!

Filed under: Food/Groceries,Retail — Edgar (aka MrConsumer) @ 6:27 am

In an era of shrinking toilet paper rolls, candy bars, and ice cream containers, something unusual is going on at Costco. They have actually gotten some manufacturers to upsize their tuna cans.

Over the past decade or two, tuna cans have gone from 7 ounces to 6.5 ounces to 6.25 ounces to 6-1/8 ounces to 6 ounces and finally to 5 ounces last year. But look at the new Costco Kirkland brand cans:

*MOUSE PRINT:

costcotuna

costcotunatestThey have gone up to 7 ounces, and so have Chicken of the Sea and Starkist brands sold at Costco. The increased size comes at an increased price, no doubt, but tuna cans are now back to their original size. It appears that Costco is the only seller of the new upsized cans.

In Costco’s monthly magazine, their consumer reporter touted the fact their tuna contains fewer fillers and less water than competitors. She went on to say that you get triple the tuna in their 7-ounce can (12 tablespoons) compared to the tuna found in some brands’ 5-ounce cans (4 tablespoons). She enlisted her husband to do the test, as noted in the box on the left.

How is it possible that the 7-ounce can of tuna can contains triple the amount of tuna of a 5-ounce can when it only contains two extra ounces of contents? The answer is it can’t unless the brand name manufacturer is packing more ocean in its cans than tuna.

Our trusty mouse measured the amount of tuna in a 5-ounce can of Chicken of the Sea solid white tuna, first squeezing out the water, and found that it contained one-half cup, which is 8 tablespoons (not the four tablespoons that Costco claimed).

chickensea5

It is reasonable to believe Costco’s claimthat its brand of tuna in 7-ounce cans contains 12 tablespoons of tuna (3/4 cup), if a 5-ounce can of other name brands contains 8 tablespoons (1/2 cup). It is not however plausible that Costco’s brand contains triple the amount of tuna. Two requests to Costco to comment on their claim went unresponded to.

Costco’s 7-ounce cans cost $1.50 each (in packs of eight), while sale prices for brand name tuna in 5-ounce cans are typically about a dollar. That makes them just about equivalent.

Share this story:



• • •

2 Comments

  1. It really really irks me that pretty much all tuna elsewhere is 5 ounces, it pretty much makes it impossible to make more than one reasonable sandwich per can. I’ve noticed that many private labels have went to 5 ounces. Trader Joe’s was a holdout at 6 ounces until last week when I finally noticed that there was a mix of 5 and 6 ounce cans on the shelf. I’ve also noticed that the price of solid white tuna has skyrocketed and I’ve not seen it on sale here in the Washington DC area for quite some time.

    Comment by TJ — July 6, 2009 @ 2:24 pm
  2. Glory hallelujah! It’s about time! I couldn’t care less about Costco’s claim. Just the fact that the cans can now make larger meals along with the fillers is all I care about. I can only hope that other brands upsize their products (besides tuna) and adjust the cost accordingly. To keep pace with inflation, inflate the price, not deflate the product!

    Comment by Frankie — July 8, 2009 @ 11:01 am

Comments RSS

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Mouse Print exposes the strings and catches buried in the fine print of advertising.
Copyright © 2006-2020. All rights reserved. Advertisements are copyrighted by their respective owners.