This is truely a deceptive ad. Weight Watchers is not giving you a free month, they are giving you a 25% or 50% discount, depending on which plan you select, off the regular price of their program. If the advertising industry wants to police itself, this would be a good place to start. The media, whether print or electronic, should reject these kinds of deceptiive ads. Legal action by govermental bodies is to slow. This type of advertising needs to be nipped in the bud, before it is broacast. Shame on Weight Watchers for writing the ad, and on the media for presenting it.