When I was studying in the X Standard in school recently in the year 1960, our maths teacher told us about the grand reduction sales offers put out by many shops. Prices marked as Rupees 100 were conspicuously cut and prices of around Rs. 60 were charged.

But, explained our teacher, prior to the onset of the said grand reduction sales, the prices of around Rupees 40 were surreptitiously marked with Rupees 100 by using brand new price tags.

In that way the shopkeeper gets his stagnating inventory cleared and still earns a profit.

By the way, 1960 deserves the qualifier "recently"? Yes, it does to me, as I still remember this incident as if it took place but yesterday.

I never go to reduction sales period