I think the Pizza Hut offer is a little bit deceptive, but it is still a good deal. It should really say "Any Hand Tossed Or Original Pan Pizza, with all the single toppings you want, any size, for $10". Yes, it doesn't sound as catchy, but it is more honest, and much more clear, with no disclaimers required. As far as other retailers go on the "we match any price or it's FREE" deals, usually, what the retailers will do (if they have the buying power) is get the manufacturer to change a digit in the model number, so they can say it isn't the identical item, or sometimes even get the manager to add (or delete) one useless feature from the same model, making the guarantee meaningless (still sounds good on TV though).