I have mixed thoughts on this one. I can understand KFC's point of view, can you imagine each operator having to account from an accounting perspective the pink buckets? What if someone rang up a pink bucket but gave out a red one? I think handling it on the store operator level was better from a financial perspective. The flip side is they could have conveyed it in a different way or done a completely different promotion. I think this is one that leaves me scratching my head - it was a good idea on it's face and good execution but lousy communication. I think at the end of the day, the biggest benefit will not be financial but will be awareness, it's an incredible marketing score for the Susan G. Komen Foundation to reach an untapped market to build awareness....and maybe that's what this whole thing was truly about.