I think it's okay. If, trying to be charitable, the restaurant owner buys the pink buckets, then they of course need to count on us, the consumers, to buy them in turn, and rely on the marketing ad. Yes the ad is not completely transparent, but it's all for a good cause. If we, the consumer, don't buy the pink bucket, then the franchisee is left holding the bucket, all for trying to support a good cause with our help.