In a somewhat similar vein, Michael's arts & craft stores (at least in my area,) advertise & flag their frames (which tend to be cheap junk,) as "40% off"...ALL THE TIME! This "sale" has been going on for at least 7 years now. Because of this, you can't use coupons to buy them. However, if something's on sale every single day, is it REALLY on sale? (Hint; No. That's just the everyday price being advertised as a "sale.")