As a former wal-mart employee (13 years too long) I just figured I'd clear this up.

The number under the barcode on the rollback sign (741143) is known as an 'item number'. These are 6-7 digit numbers used in-house for wal-mart inventory purposes, and you should never see these on a receipt. The number on the receipt (5080378841) is of course the UPC of the actual product. A UPC can be directly matched or cross-indexed to an item number - BUT it doesn't always work the other way around. Item numbers can be assigned to individual items or to an 'assortment' of items with varried UPCs.

Example:

A Coffee Maker:
Item# 744144 = UPC# 4900012121

An assortment of colored camera bags that arrive in a single box:
Item# 712321 = UPC#'s 2724217997 (Black), 2724217998 (Blue), 2724217999 (Green)

Each individual UPC might have it's own item number also, or might be indexed to the main 'assortment' number.

To make matters worse, depending on HOW the rolleback signs are printed, it's possible to have the UPC, individual item #, or assortment # printed on the sign. This makes it extraordinarily diffucult for employees (let alone consumers) to eyeball UPCs and match them to the price on a sign. 'Tis why I always carried an inventory gun... *sigh*. Lord I'm glad to be out of retail.

Peace.

On May 17, 2010 James Wrote:
> "I don’t think the item on the receipt is the same as the item on the rollback card. The number under the barcode > should have the same last 6 digits as the number on the receipt. It’s quite possible the item on rollback is
> a bundle and the items would normally cost 59.97 separately..."