Remember this? http://www.mouseprint.org/2008/06/16/tropicana-please-dont-squeeze-the-customer/

The laws of supply and demand don't seem to work with big multinationals, do they? If there's a rise in wholesale prices, retailers jack up product price. Then they make an infrastructural change (e.g. smaller packaging) to institutionalize the reduction. But what happens when wholesale prices fall? The retail price never follows suit; rather, the corporation simply waits it out and redirects whatever funds it can to inhibit competitors who may be able to undercut their prices from entering the market. Those funds are, of course, redirected to law firms who attempt to enjoin such competition, claiming some trumped up violation of a law that the corporation told a politician on its campaign contribution payroll to lobby, sponsor and have enacted.

This is how it works, plain and simple -- and you probably didn't even read halfway through the first paragraph before wondering whether I'm some crazy leftist conspiracy nut. Believe me, I'm not. And I like orange juice.

I'm not sure what free market capitalism is, but this ain't it.