Usually I buy Snuggle at Sam's Club because it is cheaper, but they got in a shipment of Downey Simple Pleasures in a fragrance that I liked, so I decided to splurge and buy a bottle. I have now washed three separate loads using the Downey and all three came out of the dryer intolerably crackling with static cling. Static cling is my major reason for using a fabric softener, because my water is already softened, so I now believe that Snuggle is in fact better than Downey for my purposes. By the way my socks were no softer after I peeled them off my t-shirts, so Snuggle gives equal softness and way better protection from static cling.