I just bought Safeway ice cream in the "NEW" larger half gallon size. I'm 64 yrs old. I remember at least 60 years of ice cream in a half gallon box. It's NOT new. How stupid do they think I am? I'm not complaining about the product. Tastes as good as the "OLD" smaller stuff, and it costs less per ounce. I just object to the fact that they think I would believe their NEW size crap.