Just_Gerald is right, they are running a deceitful PR campaign with the (correct) notion that Americans are stupid enough to let Toyota piss on their backs and tell them it's raining. They hire million-dollar marketing experts to make these ads that use repetition and legalese-style fact claims to purposefully mislead the masses into thinking one thing, when reality is something different.

The real questions is whether or not Toyota or BP for that matter will truly correct the problems that led to their disasters, or do what I personally think will happen, and go right back to their historical ways as soon as people start buying Toyota cars in droves and filling at BP gas stations.