Rere, you've mentioned Charmin Basic as a better substitution for the new and "improved" Scott paper. You must've not noticed that Charmin Basic is now narrower and shorter as well. Their original roll had 350 sheets, then 309 and earlier this year it went down to 264 sheets per roll, while the price stayed the same, or even higher. I quit buying all national brands and switched to my local supermarket's store brand, which is the only one that is still 4.5 inches wide, although not as soft.