I too work for McDonald's PR department and have come to assuage your negative calling-attention-to of our recent PR stunt. I will relate a story about how I live in a very small rural town and how McDonalds donated boys jockstraps to the local sports teams, then reaffirm what a terrific company they are. In reality, our finance department spent a month crunching numbers and determined that the public's perceived benefit of our 'donations' would drive sales up enough to outweigh the cost of actually donating money, after all we are a for-profit business. Unfortunately, telling people about how generous we are ended up costing many millions more than we actually planned on donating, so we had to reduce the amount to a penny. Those sly goons in our legal department forced us to put the amount on the AD, so we crunched it in as small a space in a difficult-to-read font so people wouldn't really pay attention to it. But no, you guys are right we're an awesome company.