I suspect this blog is winding down. This is yet another example of the authors nitpicking in order to meet some self-imposed deadline. The authors will not be happy until there is a full-page Happy Meal ad placed in every major paper. Said ad will have no photo art, just bold, black size 24 font that details in 6th-grade English exactly what they plan to do with *all* of the money you pay for that Happy Meal. 50% to labor, 17% to taxes, 15% to leases and related expenses, 10% to ingredients, 4% to advertising, 2% to transportation, 1% to packaging, and 1% to profit. Oh, and for a limited time, McDonald's will donate 0.3% of its profit to XYZ charity for every Happy Meal purchased.

And a word of advice - if your intention is to make a charitable contribution with your $2.99, don't blow it on a Happy Meal. If, however, you want to buy a Happy Meal, you can feel a little better knowing that about 0.3% of your money is being donated to a good cause.

To MousePrint - The reason it is called "fine print" in the first place is because it is small and unobtrusive. The purpose of the ad is to advertise the product, not the fine print. Not every time that you spot small letters does it indicate a scam. Sometimes there is just additional information that the advertiser wishes to convey without paying for additional column inches.