I have blogged about this - my understanding is that they signed a declaration of following this initiative http://www.bbb.org/us/about-children-food-beverage-advertising-initiative/ . Those advertising gurus found a way to get around it. You are not seeing the food or character giveaways in the advertising but you see toddlers (very cute ones at that)looking for HOPE in the box. I have had parents tell me their kids see it and ask what they are talking about - parents explain and the kids say they want to help by buying a Happy Meal. KIDS are very persuasive in getting adults to take them to McDonalds. YES, McDonalds can do some amazing things but don't give them a free ride. Be more upfront McDonalds! If it was on a Big Mac (not nutrition-wise) I would have less problem with it BUT don't use toddlers. Read this article - 800 calories out of 2000 are empty calories for kids today!!! http://www.medpagetoday.com/PrimaryCare/DietNutrition/22525?utm_content=GroupCL&utm_medium=email&impressionId=1285999467300&utm_campaign=DailyHeadlines&utm_source=mSpoke&userid=134896 The Frugal Dietitian