I have to disagree with most of the comments. If you make tomato sauce starting with tomato paste, you're being deceptive when you imply that you use fresh tomatoes because you are not. If you start with fresh tomatoes, you don't have to cook the puree down to a paste and then add water to make it back into a puree, you stop cooking them when you reach the right consistency. I've made sauce from home grown tomatoes. These big companies exaggerate to trick busy people who are trying to make the right choices into buying their processed food. I would guess Edgar is trying to point out the exaggerations that they make so we can all be watchful for them because they are everywhere.