Advertising a low fare is fine but putting a price that is not valid is not. Fares are always both ways and so are double. Don’t belittle your customers. Be upfront with your fares and the ads won’t annoy me. We accept fine print as status quo but it is misleading and meant to be so.

I sent this to AA.com when they sent me low fare ads that are really half what is advertised. Yes there is fine print that is meant to fool the reader. I would love to start a groundswell that attacks companies that abuse fine print. Radio announcers telling me in a bland low voice that the offer is only good under certain conditions. I never really hear it or read the fine print. TV does it too. A pizza chain recently had two pizzas for ten dollars but in fine print you had buy two at $10 each. It may be legal but how do you trust or patronize a company that tries consistently to fool you.
What I would like is a company that says in bold print that we don’t use fine print.

Cheers
Ron