Really Rob Kennedy? I assume since you're name is Rob you are a man. Have you actually used a deodorant that lasted for 12 hours much less 48 hours???

The whole point of this Mouse Print is that even the notion of 48 hour deodorant is ludicrous.
I actually think it is interesting that we have become so accustomed to the "24 hour" labels that we don't even blink at that any more.