Once again, trickery rules the day!

What the ad should say: Subscribe to Scorewatch (for $14.95/mo) and receive your FICO score as a free gift.

What the ad does say: Get your credit score for free (and oh, by the way, when you sign up to receive your score we'll also enroll you in Scorewatch for $14.95/mo).

Pay no attention to the man behind the curtain!