Purchasing software online usually presents a similar problem, automatically adding in a "download assurance" option or a "CD copy" to the purchase. I've gotten so used to deleting those items that the revelation of Sears doing the same type of thing doesn't even faze me. While I agree that it is a sneaky practice at the very least, on the other side of the coin some customers would complain just as vehemently if the sale was made and they didn't get offered extended warranties or accessories (USB printer cables come to mind). These companies have probably come to the conclusion that it is easier to add all these items in and have the customer delete what they don't want than to have them go through a menu of choices to add. Ultimately, it is up to the consumer to examine their shopping cart in detail before finalizing their purchase to make sure they are getting only what they want.