I live in SoCal and am really annoyed with Ralphs, having been a loyal shopper with them for 40 years. I prefer to buy my gasoline at Costco, with whom I have a loyalty card that earns me a percentage back on gas purchases. Also, their program does not reset to zero at the beginning of every month, the way Ralphs' does. It does seem that Ralphs has formed a partnership with Shell Oil, a product that I prefer not to use, so this is simply starting to resemble a shell game(no pun intended) to me. I have also noticed that Vons no longer doubles coupons. I'm in total agreement with the person who posted that she saves lots of money with coupons for toothpaste, soup, etc. Contrary to what another person posted, I have used coupons for Oatmeal, meats, produce and all sorts of other healthy foods. After Ralph's so-called customer friendly changes, I have decided to let loyalty to any particular store fall by the wayside. From now on I shop only specials and deals. Hello Fresh & Easy, Sprouts, Trader Joes's, Target, Costco, Smart & Final, et al. I plan on becoming much closer to all of you.