I had the same problem with White Cloud (Wal-Mart's brand). I was getting like 420 sheets per roll, a 9 roll package would last 2 weeks. Then all of a sudden that package was no longer carried. I went to Angel Soft and that had 365 sheets per roll. Then Wal-Mart stopped carrying that package. Now I get Angel Soft 12 roll package with just 300 sheets for the same price as the bigger rolls. Everytime I buy toilet paper I check to see how many sheets are on a roll.