Don't be too sure that a court would strike this clause down as ridiculous and in favor of the consumer.

Mouseprint.org, a few weeks ago, was kind enough to publish my personal story- how a storage facility entered my storage closet, and threw away a lifetime's worth of my valuables. Even though the storage franchise admitted their error and all facts were against them (and I produced well over $20,000 in receipts for items lost), the court protected the storage company by limiting their liability to $5,000...as stated in their one-sided rental contract. After legal fees, my recovery for essentially being robbed was zero.

It took 5 minutes for someone to write that into their contract. It took me three years to question it in a court. And it let the storage company get away with murder.

Bottom line: In today's culture, consumers have no rights and, barring buying an apple from the local grocer, your money is not safely spent ANYWHERE. The best you can do is speak up, report abuse, join any consumer advocacy group that you can, and VOTE.