Another drawback to downsizing is that consumers must pay for the inefficiencies inherent in smaller sized packages. Ice cream provides a good example. Two quart-sized containers cost more to package and stock than one half-gallon container (which was one reason for going to half gallons in the first place). With half gallons reduced to 48 ounces, consumers must now buy four containers to get the same amount as three half gallons, and they end up paying more than they would if no downsizing occurred. Increasing prices is not only more honest, but in the long run offers consumers the best prices. I love ice cream, and my response to downsizing has been to only buy it on sale, and do without it when necessary. As for Maxwell House, I am cutting my coffee consumption from 2-3 cups per day to one.