I take advantage of Rite Aid's UP rewards. After buying a few things there last month, I was awarded 4 dollars to use within the following two weeks. I checked the circular for next week and there it was, a sale of Herbal Essences products at 2 for 4 dollars. Now, I had four 1 dollar coupons for Herbal that I've been keeping in my purse for some time (took them form a coupon dispenser in a different store) and I knew now it was the time to use them. After combining my UP rewards and the manufacturer coupons, I ended up paying a total of $2.84 for 4 bottles of shampoo. That's 71 cents each. Rite Aid normally sells Herbal for 4.49 each plus tax. Buying 4 bottles at regular price would have cost me over 20 bucks, I paid $2.84. If you are an informed consumer, you can find great buys in many stores, Rite Aid being one of them. I like that the awards are loaded directly into my card and I don't have to keep an extra receipt coupon in my purse. I scan my card and the rewards are automatically applied on my purchase. That's it.