You know I shopped at Penny's for 30 years, sales are used to move stuff off your floor so new stuff can come in. jCP prices are higher than before. Their last year sales on old stock, and i saw sales signs on the floor in January, was to get rid of their stock, to make room and stuff the store with fad, cheap, over inflated MSRP clothing for the 16-27 crowd. This is the thing neatly forgotten in Ron's vision. JCP was once known for value, for all thru thier doors, style, read this as not neon pink, neon green, not 2-3 month fad lifetime, not for people who need a magazine to be told what to wear, not clothing that looks silly in 3 months. It is now selling Lesuire Suits products at a good markup. Ron himself stated JCP isn't for old ladies, what an ego on a middle age man, with a 20 dyed haircut, wearing a sweater with and open shirt, grow up, wear one of your damn JCP suits with a tie, like the rest of the real business world. Only thing missing from Ron is a cowboy hat and the boots, either one will you find at JCP.

Brands like Justin Timberlake have MSRP pricing on line at $150-$200, even selling them at a fix price of $60 bucks ain't no bargin, given the quality is worst then the old $20 pair without that Timberlake logo sewed in. What will eat JCP's lunch on those are on-line retailers who sell at the same retail price, $150 jeans for $60, but offer sale pricing to unload stock, you know like a real retail business model, not like where you set a hard price, never discount, design and manufactor the product you are selling, can you say Apple? Google the above jeans, shop around, I do. My last pair of $150 Clark boots came from an online retailer for $69 bucks, with free ship back, beat that, JCP. Oh, the $150 was the local sale price.

This is how honest Ron wants to try to pull off higher profits in a measured square foot. The problem is the new store is working with a smaller foot print, read this he has reduced greatly the area were products are sold, look at the wide ailse, sitting area, "bars", hang out area, coffee, kids play area. Think about it, someone pays for that eye candy, free haircuts, pictures, wasted space, and to pull off higher profits in what amounts to is a smaller store.

This works by selling at a higher price on average via of Fake value celerity names, were once a pair of jeans cost $5 bucks to the store, $20 out the door, it is now $1 to the store, $60 for you to purchase with your little label.

Only thing magical about those jeans you are wearing is some other idiot overpay.

So Ron is all hat, boots, no cattle, JCP isn't apple, Ron isn't Steve, may Steve RIP.
Nobody is buying Ron's vision, or is that visions.

There are major parts of the world where the asking price is only for the naive, you are expected to haggle for a good price, sales, coupons, prices like $1.99 satisfy some desire in the human race. Profitable companies know this and yes it is work for a company, some bargin sales are true stock reducing , unlike Apple which is a singular unique company.

And there in lies the rub, as stated above, JCP isn't Apple.

Put your money where your mouth is, buy JCP stock. Rumor has it Ron has dumped his.

Typed in on my iPad.