What Ron and JCP missed when they did away with the regular ads and sales is the fact that those items are teasers for many of us to go browse the rest of the store. If the ad brought me in for (good) sale priced jeans, I'm going to have to wander across the department and check out the tops to go with the new jeans. While I'm in the women's section, my teenager browes the young men's section because there was something in the sale ad that caught his attention. A few items of clothing for him, a few for me and $100+ later, we're out the door.

No ad, no teaser, no reason to make the drive...