when this promotion stated, it was either email or cell number, with the mouse print of not SELLING your private information....nothing stopped Sears of TRADING your information. as a proven example, i created a online email account that I only gave to SYWR sears purposes. within one month my email box was 200 messages. when i used my SYWR card at sears my so-called points were declined because I did not disclose my cell number capable of receiving text messages. Lesson to learn - IF you want my business, just lower the sticker price