My local phone company (also in the internet and TV business) makes pinning down certain deals like a hunt for buried treasure, then a shell game, then playing dumb when the bill comes.. By several experiences through the years, the prices differ based on the URL you enter, or what you click when you first get there, or if it senses you've visited before.

For my last deal, I was ready. I entered the on-screen URL from the TV commercial which advertised the tier and price I wanted--including free modem after rebate. After two attempts and a phone call, the order went through. Long story short, I wad charged for the modem and was told that deal was for cell customers only. I asked for cancellations, saying I couldn't stand being lied to. They found the deal quickly then!