Before all the recent price structure changes, I worked at JC Penney's and was doing very well there. After a year and a half, I was managing 2 departments. I quit, in part because of these practices. For instance, their BOGO half off sales were a complete rip-off. An item would be marked at say $30.00. But it would NEVER, EVER, EVER be sold at that price. Ever. It would always have a sign that said 'REGULARLY 30.00, NOW 21.99" Then there would be a big add "BUY ONE GET ONE FOR HALF-PRICE" so now the "regular price" is used (this is the only time) Customers FLOCK in, to spend $45.00 on two items which are normally priced at $43.98. I don't know if it is retail in general, or JC Penney's in particular, but it's been going on since I left prior to the pricing structure changes.