@Bob - you don't even NEED an ad to get walmart to price match. They should have a stack of ads, but usually if you sound like you know the price, they'll give it to you for that price without even checking. I haven't had any issue with price matching at walmart, but I suspect a lot of it has to do with the management at a particular store. (That, or if you have a smart phone, you can show it on the phone).