I'm going to go off on a slight tangent here (related to the cotton sheet example) but I see bands do the similar sort of thing. I've seen a bar advertise a band playing and will (in big letters) print "from The Doors" or "Lynard Skynard" or something, to make it either sound like it is that band or members of that band.

To find out that maybe some guy might have played with them once or was maybe an extra guitar at a performance, but now they use it to advertise it like it is the real thing.

Then again, movies do this stuff when you have a famous director or producer that maybe just worked on financing on another film but the do the old "from Director Steven Spielberg".

Honestly, this is sort of false advertising as well.