Stop buying those products that downsize. I love ritz crackers, but will nebver buy another box since they reduced the size by 25% and the price is the same. I will never buy another box. It's up to the customer, i guarantee you if no one buys a box of the reduced size box for a month or more. They will bring back the larger size at a reduced price. It all of us stupid consumers that just keep buying them that allow them to get away with it. We dont need these produces, so stop it...