Personally I think that people who do not read these kinds of policies on social networking websites don't care about their privacy as much as they say they do.

Google has to make money somehow. The alternative is charging users as customers instead of using them as products.

I limit my activity on social networking sites to social networking only. I don't post a bunch of pictures of everything I do or interact with a bunch of different corporations by liking their page and granting them access to my information. I am not sure why people feel like they can easily put private stuff on the internet and expect it to stay private.

It should be fun to see how this works for celebrity endorsements as Tina stated above. I noticed that companies on Twitter have started to hijack user profiles in order to post advertisements. That may be a future Mr. Consumer post.

The way the wording is in the new terms of service is questionable though. It's like Google is purposely trying to confuse users.