I find these ads acceptable. If the two ads used the same photo of the steak and just changed the text I would be concerned. Since they are different and one uses the Choice shield, I think a reader of both ads might consider there is something else different about the two products. What is interesting to me is that both products appear to use the same seven digit product code. It's not a UPC, so I guess it's a company SKU, though I don't understand why a company would use the same number for two grades of steak.