I have become increasingly annoyed by the sponsored content "news" advertisements, but I didn't think that websites would begin to be misleading by pretending that links marked with their name were also sponsored content.

The sites I frequent all have labels that indicate when links are sponsored so I haven't come across this problem yet. I'll be sure to pay more attention to these kinds of links now. I don't expect the FTC or the FCC to move quickly to address the confusion.