Given that I shop for paper towels at most twice a year, I couldn't care at all about the excess wording on the packages. We buy the big packages at BJ's, Costco, or elsewhere and they last for six months or more. The whole notion of comparing "mega"/"super duper"/"big"/whatever rolls to "regular rolls is ridiculous. I'd rather not spend much time at all on unit price comparisons at the store. I just grab whatever package has the select-a-size rolls with the highest number of rolls and throw it in the cart.