In reply to Edgar above: Watermelon does have other antioxidants, including lycopene. So your logic is flawed. The total amount of antioxidants in peppercorns is comparable to watermelon as stated by McCormick.

Edgar replies: I stand corrected, Leeann. Watermelon does contain lycopene (not listed on the nutrition facts label). According to the USDA, one and half cups of watermelon contains between 9-13 milligrams of lycopene. The McCormick ad uses a serving size comparison of one half cup of watermelon. So that portion would have only between 3 and 4 milligrams of lycopene. That minuscule amount barely nudges up the antioxidant content of 1/4 of a teaspoon of black pepper. The point is McCormick is giving consumers a false sense of the beneficial value and benefit of a few shakes of pepper, not that their equivalency claim was wrong.