Wow, now I'm glad I bought a few bottles of the old size Tide when it was on clearance at Target recently. I noticed the new smaller bottles in another aisle and figured there must have been some downsizing going on. After these bottles are done, bye bye Tide and hello Wisk thanks to Consumer reports and Joan S. above.

And I agree, a zero on my respectometer for the corporate doublespeak hacks. This has got to be one of the more extreme examples I have ever seen. Thanks, Mouseprint, for the heads up!