Clorox did this trick some years ago and nobody noticed, they just grabbed it off the shelf as usual. The first downsize for a gallon bottle (128 oz.) went to 121 oz. Nobody noticed so this seems to be the norm today. I did a survey with the US Navy students I taught Driver Training to and some of them didn't even know how many ounces were in a gallon so go ahead cooperate America, stuff your pockets while you can because before long, everything in this country will be FREE!