Well, all the youtube videos were uploaded within the last month. There is no BBB report on a company by that name. All the youtube video links use a redirect. If you look at the products being represented (err reviewed) they all seem to be infomercial products.

My expectation, it's a marketing ploy. A poor (and I believe deceptive) marketing ploy.

The one thing the military taught me that stuck - Trust but Verify seems to be the lesson here.