I understand why companies want to use tracking to target their advertisements, but it would be much easier for companies to have pre-set categories for ads and allow users to choose which ones they want to see. Just because I shop for a pair of shoes using a Google search it doesn't mean I want to see Google ads about shoes. Let me tell you what I want you to advertise to me and that will be the best targeting you can get.

At least Verizon included the message in there at some point. Although I guess they are legally required to if they don't want trouble.