I find this occasionally at Amazon as well. But they are inconsistent. I suppose it's the individual store, selling through Amazon. that determines what content to show. Some will offer a photo of the back of the bottle, listing the ingredients, but others do not. It's sheer lunacy. Marketing 101 to me. How do you expect to sell a nutritional supplement without telling people exactly what's in it. No one in their right mind should make a first time purchase without that info. For those already familiar with the product, sure, you can make a repeat buy without it, but why miss the opportunity to get a new customer, and drive them to another online site, for the simple lack of a picture of the whole label.